Brice Gaeta is one to watch. The Boston native is not only an accomplished music agent at ICM Partners, but also a fitness enthusiast. His experience of growing up in the airlines opened up a whole new world for Brice internationally. Brice followed his passions to London after attending Pepperdine in Malibu where he worked for one of Prince Charles’ business trusts and then back to Los Angeles to the private sector valuing cutting edge technologies at Deloitte & Touche before applying that creative deal-making skill set to the world of film and television music guiding the soundtracks of critically acclaimed projects garnering Grammys, BAFTAS, Emmys, Golden Globes and Oscars – including “The Handmaid’s Tale” and “Amy”.

Briceology was created to reinterpret the form and function of body sculpting. Paying homage to classic, retro-cool 1970s body building and powerlifting – Briceology creates a new narrative on anti-aging making it accessible and attainable to the post-modern man and woman – inviting them along the journey of change.

As an artist and entrepreneur Briceology has partnered with critically acclaimed “At Large Magazine” for Rhude and Salvatore Ferragamo by creative director Randall Mesdon, West Coast fashion editor and stylist Taylor Brechtel, grooming Sussy Campos, and production team Matt Evangelisti and Lukas Houben.

ICM Partners
10250 Constellation Blvd
Los Angeles, CA 90067
(310) 550 4075